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Confirming that the uber elite, with dubious off-shore tax avoiding schemes, is getting richer, whilst the “squeezed middle” remains “all in this together”, London-based fine wine merchant Bordeaux Index says it is on course to sell record quantities of fine wines.
Against a general slump in champagne sales (total have fallen by a third since the start of the credit crisis, with sales of cheaper sparklers up by over a half), Bordeaux Index is reporting strong demand for Taittinger Comtes de Champagne 2000, Cristal 2004 and Dom Perignon 2002 as well new vintages releases Comtes 2002 and Dom Perignon 2003.
Its sales of champagne for the year to date have already surpassed the 2010 total and are only 5% behind the 2011 figure.
Another factor thought to be driving demand is the inherent difference in the current available vintages; the 2002s are built for long-term ageing while the 2000s and 2003s are “either approachable now or will be ready to drink much earlier in the cycle”, according to Bordeaux Index founder Gary Bloom.
Top sellers include: Louis Roederer Cristal 2004, Dom Perignon 2002, Taittinger Comtes de Champagne 2002, and Philipponnat Clos des Goisses 2002.
A new a survey by market researcher Mintel found that a quarter of Britons thought champagne was too expensive to buy regularly, with a fifth claiming the drink to be an “unnecessary indulgence” in the current economic climate."